Building Bosses: Empowering Girls Through Sports

Athletic brands aren't just about logos and endorsements — they’re about building future leaders. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Chiene Joy Jones, founder of Grow Our Game, who reveals a powerful truth: 94% of female executives played youth sports.

From starting with six girls on the coldest winter day to now serving 275 young athletes, Jones has transformed under-resourced New York communities with basketball programs that build confidence, mental toughness, and leadership skills.

Together, Janet and Chiene explore what it takes to raise resilient athletes, the reality of high school recruiting, NIL opportunities for young women, and why investing in youth sports programs creates stronger outcomes than detention facilities.

They also discuss financial literacy, workforce readiness, and how young athletes can build authentic brands even before NIL deals come into play. Jones shares real stories of athletes preparing not just for scholarships and athletic success, but for leadership roles in life and business.

This is a must-listen for sports families, parents, and athletes who want to build champions in the boardroom as well as on the court.

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