Flag Football, NIL & Global Fans: Inside Football’s Next Era With Oliver Luck

American football is king in the United States. But can it really become a global sport and what does that mean for athletes, parents, and programs at every level?

In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Oliver Luck, Executive Director of the United Athletic Conference and longtime football executive, to unpack how the sport actually operates as a business, a talent pipeline, and a global strategy. Oliver has seen it all. He played at West Virginia, led NFL Europe, served as Athletic Director at WVU, ran XFL operations, and worked inside the NCAA as Executive Vice President for Regulatory Affairs. He has helped design the systems that move players from youth football to college to the pros in the U.S. and overseas. Together, Janet and Oliver walk through the rise of football as America’s top sport, the NFL’s international push, the growth of flag football, and how NIL and legal pressure forced college athletics to rethink “amateurism.”

What You’ll Learn:

• Why football surpassed baseball as America’s top obsession

• How broadcast TV and all-day Sunday coverage turned the NFL into a ratings machine

• What really happened with NFL Europe and why it mattered more than people realize

• How international games, academies, and marketing rights fit into the NFL’s long-term plan

• Why flag football and 7-on-7 are exploding for both boys and girls

• The challenge of growing football in countries where kids never learn to throw

• How NIL emerged from decades of pressure on the amateurism model

• Why college football is in a “crisis of structure” even as ratings climb

• The one thing pro leagues cannot afford to lose as they expand: fan attachment

If you are a sports parent, athlete, or brand trying to understand where football is headed, this conversation gives you a clear view of how decisions at the top shape opportunities at the youth and college level. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athletic branding, and building sports careers that last.

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